Crafting better experiences, one insight at a time.

I'm Emerald, a UX Researcher and Website Strategist who helps organizations create better and more accessible digital experiences using research and user-focused design.

- Princeton Theological Seminary -

- Northwestern Mutual -

- Saint Louis University -

- Icahn School of Medicine at Mount Sinai -

- Purdue University -

- University of Central Oklahoma -

- Pragmatica Inc. -

- University of Cincinnati -

- Princeton Theological Seminary - - Northwestern Mutual - - Saint Louis University - - Icahn School of Medicine at Mount Sinai - - Purdue University - - University of Central Oklahoma - - Pragmatica Inc. - - University of Cincinnati -

My Approach

I believe the best experiences start with understanding real people. My approach brings empathy and strategy together to shape meaningful solutions.

🫱🏾‍🫲🏽 Collaborative

I partner closely with cross-functional teams—including designers, developers, strategists, and stakeholders—to ensure alignment and clarity. Whether running workshops, facilitating research readouts, or refining designs, my work thrives on transparent communication and collective problem-solving.

🎯 Strategic & Impact-Driven

I ground my work in both business goals and user needs. Every insight, prototype, or design recommendation is tied to clear objectives—whether it's increasing engagement, improving accessibility, or optimizing user journeys.

🧠 Inclusive by Design

Accessibility isn’t an afterthought—it’s a foundational part of my process. I’m proactive about including underrepresented users in research and design and advocating for digital equity throughout the entire process, from discovery to delivery.

  • 7+ Years of UX Experience

    Across web and mobile apps

  • Community Advocate

    For a more inclusive world

  • Multiple Certifications Obtained

    Across design thinking, user experience, and accessibility

Revealing What Clicks: Heatmap Insights for Smarter UX

Featured Case Study

Analyzed user click behavior across key landing and product pages using Microsoft Clarity and Google Analytics—identified friction points in navigation and uncovered opportunities for conversion-focused layout improvements. Post-launch, the company saw a jump in site engagement—proof that insights-driven design builds trust and results.

Key Contributions:

  • Deployed heatmaps on high-traffic product and checkout pages

  • Identified underperforming CTAs and user confusion hotspots

Industry
B2B Manufacturing Software

Review the findings

Modernizing a National Association’s Web Presence Through Research & Strategy

The national non-profit needed more than just a new website—they needed a digital experience that educated the public, supported members, and made it easy to join. I led stakeholder and user interviews, usability testing, card sorting, and tree testing to inform a new information architecture, content strategy, and wireframes. The result? A modern, intuitive website built on real user needs.

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Thoughtful research and intentional strategy drive meaningful outcomes. Explore a few examples of how I help teams transform insights into impact.

Recent Case Studies

Unifying User Journeys After a Department Merger

Faced with a fragmented digital experience after a departmental merger, a higher education client needed a clear, unified strategy. Through moderated discovery sessions, information architecture modeling, and strategic content planning, I helped streamline their navigation and align their story—leading to a 100% client satisfaction rating.

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Centering Accessibility in a Post-Launch Website Review

After a major university website launch, students using assistive technology still faced challenges. I led accessibility-focused usability testing, gathering direct feedback from students and identifying key improvements. The result? A more intuitive, inclusive user experience—and a process that made students feel truly heard.

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What Clients are Saying

“Emerald delivered outstanding work on our UX research and wireframing project. Her thorough approach to design discovery, reviewing current website navigation, conducting thorough testing, and preparing wireframes demonstrated a deep understanding of user experience principles. We highly recommend working with her!”

Alex A., Pragmatica Web Solutions

“We worked with Emerald for our church’s web redesign project. She was a great collaborator and successfully had the new design implemented by the launch date.”

Kimberly H., Trinity CME Church

“Emerald’s work was spot on and gave us a great foundation for the rest of the project. She listened to our problem, took our goals into consideration, and developed a plan for us to follow as we embarked on a new website. We coudln’t be happier with the results.”

Jerald F., Non-Profit Organization

Curious about the details? Have any questions?

I’m all ears! Send a message and I’ll be in touch.